Innovation of Enterprise Marketing Strategies in the Digital Economy Environment

In today's society, the innovative development of the internet, big data, cloud computing, artificial intelligence, and blockchain has brought significant changes to people's lives and work. Against the backdrop of the rapid development and extensive reach of the digital economy, enterprises must timely shift from traditional marketing concepts, models, and methods to online marketing. This shift should be complemented by an organic integration of online and offline approaches to meet the needs of the digital age. This paper first analyzes the impact of the digital economy on the corporate marketing environment and summarizes existing problems, providing targeted innovative strategies to enhance market competitiveness. It aims to ensure that enterprises can navigate the digital economy wave steadily and achieve sustainable development.