The Impact of Short Videos on University Students - Evidence from Tiktok

With the constant changes in communication technology, short videos have entered people’s daily lives and have become an important way for people to get information. At present, college students in the network era have the characteristics of flexible thinking and the pursuit of new things, and have become the main advocates of short videos. However, due to the special characteristics of the college student group, the problems brought by short videos cannot be ignored. Through the combination of both data crawling and questionnaire survey on the preference of college students on Jitterbug. The impact of short-term frequency on university students will be comprehensively analysed from four aspects: entertainment and recreation, social interaction and expression, impact on study and time management, media communication and public opinion guidance, and the results will be used to give suggestions and formulate relevant measures to solve the problem.