Pop Mart part of the strategic analysis

Originated in foreign countries, and swept the world with a super-fast speed of the industry - "art toy" has with the development of time, in China has also formed a scale, increasingly mature. China's tide play market share is increasingly saturated, of which enterprises, especially Pop Mart as the leader, occupy half of the tide play market. Founded in 2010, Pop Mart rose rapidly in just a few years and successfully listed on the Hong Kong Stock Exchange in 2020. The success of Pop Mart is inseparable from the dividend of the era, but its strategy choice and implementation are also indispensable conditions for success. This paper analyzes Pop Mart from the perspective of business unit strategy and finds its success factors.