E-Commerce in India: Emerging Trends, Opportunities and Challenges

E- Commerce is a latest trend in modern business world. electronic commerce or e-commerce refers to any sort of business transaction that involves the transfer of information through the internet. It covers a variety of business activities, which use internet as a platform for either information exchange or monetary transaction or both at times. It refers to a wide range of online business activities. It is leading to a great change in traditional way of doing business. It is like a revolution in the modern business world. It allows customers a wide range of products. The convenient and quick delivery of products at the desired place also makes it very popular. In this paper an attempt is made to understand the recent trends, opportunities and challenges of E-Commerce in India. Further the paper also discusses different components of E-Commerce, and its future in India. Key words: E Commerce. Trends, Challenges. and Opportunities.