STRATEGIC DESIGN OF ORGANIZATIONAL CULTURE FOR DIGITAL TRANSFORMATION

This study examines the strategic role of organizational culture in enabling successful digital transformation in corporations. It argues that digital transformation is not solely technological progress but fundamentally a cultural shift that requires alignment between new technologies, values, behaviors, and norms of institutions. Drawing upon theoretical foundations, the research highlights how organizational culture shapes the adaptability, innovation capacity, and collaborative potential of institutions. Key drivers such as visionary leadership, inclusive employee engagement, transparent communication, and capacity building are identified as essential elements for fostering a digital-ready culture. The study also addresses common barriers, including resistance to change, skill gaps, bureaucratic rigidity, and short-term political pressures, which can hinder cultural transformation and reform. It also provides a framework for policymakers and decision-makers to design transformation strategies that are sustainable and effective over the long term while ensuring that digital initiatives are not only technically viable but also socially acceptable and organizationally successful. Findings obtained based on an extensive literature review underscore that cultural transformation must be an intentional, well-structured, and sustained effort. Practical strategies include leadership modeling, broad-based participation, training and skills development, the use of change agents, incentive realignment, and policy and process adjustments to reinforce desired behaviors. Ultimately, integrating cultural considerations into digital transformation plans enhances innovations, service quality, and consumer trust.