Research on the Path of Empowering Rural Revitalization with Ethnic Characteristic Cultural Industries

The cultural industry is not only a key driving force for the development of the national economy, but also an important lever for promoting rural revitalization in China. Relying on its unique cultural and resource advantages, the ethnic characteristic cultural industry has comprehensively empowered rural revitalization from aspects such as “industrial prosperity, ecological livability, rural civilization, effective governance, and affluent living”, forming industrial empowerment models such as “culture+digital technology”, “culture+tourism”, “culture+agriculture”, and “culture+public services”. On the basis of grasping the characteristics of the cultural industry, effective measures such as optimizing the supply and demand sides of the cultural industry, cultivating creative composite talents, leading the digital construction of the cultural industry, and promoting the ecological development of rural areas are supposed to take to help empower the national cultural industry to revitalize rural areas.