The Influence of Social Media Marketing on Purchase Intention in Low-Internet Contexts of Ethiopia: The Mediating Role of Brand Image

The South Asian Journal of Management (SAJM) is a scholarly academic journal, published quarterly, by the Association of Management Development Institutions in South Asia (AMDISA). AMDISA is an international not for profit association and a "Recognised Body" of the South Asian Association for Regional Co-operation (SAARC) - the inter-governmental agency. To know more about AMDISA and its activites please visit http://www.amdisa.org.