TALENT MANAGEMENT IN BUSINESS: BEST INTERNATIONAL AND UKRAINIAN PRACTICES

High competition in the market encourages companies to look for new sources of competitive advantage. Companies that are able to effectively attract, develop and retain talent are able to achieve better results and maintain leadership positions in the market. The study of the experience of such companies will make it possible to form effective cases that can be used by Ukrainian representatives of the business environment in the post-war period. The purpose of the study was to systematise the knowledge and experience accumulated by the leading companies of the world and Ukraine in the field of talent management in order to provide business entities with effective tools for talent identification, talent development, talent culture formation and talent retention at the enterprise. Scientific works devoted to establishing various aspects of talent management, published in the Scopus scientometric database; official websites of global and Ukrainian companies with the highest brand value have served as the methodological basis of the study. Methods of scientific knowledge: systematic approach, logical generalization, comparative analysis have been used. Based on the results of the research, the necessity and specifics of the implementation of talent management procedures, the introduction of which will significantly increase the effectiveness of the activities of business entities within the general personnel management system, have been determined. The field of application of the research results is related to the activities of business entities of all types of economic activities. An analysis of the features of policy implementation in the field of talent management by companies that are the most expensive brands in the world (Apple; Microsoft; Amazon; Google; Samsung) has been carried out. The main trends in personnel management of companies that are the most expensive brands of Ukraine (Nova Poshta; ATB; PrivatBank; Rozetka; OKKO) have been analysed. The main components of the concept of talent management used by the world's leading companies have been formulated, and the best practices of personnel management of Ukrainian companies have been defined. The practical value of the research lies in the determination of directions and components of the successful implementation of the talent management policy, which, after the procedures of adaptation to Ukrainian realities, will be implemented in the activities of Ukrainian business entities in the post-war period.