Challenges of Cultural Heritage Tourism Sites in Albania and the Right of Tourists to Information: The Case of the City of Elbasan

Cultural heritage constitutes one of the most im portant assets for the sustainable development of tourism in Albania. Cultural heritage implies a common bond, our belonging to a community. It represents our connection with the past, present and future. In the digital age, official tourism websites and cultural portals constitute the main source of information for domestic and foreign visitors. However, a considerable number of these websites present significant shortcomings in the English language version, which directly affects the right of tourists to be informed accu rately and the perception of institutional profes sionalism. This study aims to analyze the quality of transla tions and content on websites that promote cul tural heritage in Albania, with a special focus on the city of Elbasan. The analysis includes linguis tic, legal and institutional aspects that affect ac cess to information and transparency towards the international public. The findings show that the lack of standardiza t