The role of subjective significance, valence and arousal in the explicit processing of emotion-laden words

., valence, arousal, and subjective significance, in emotional word processing. The aim of the current experiment was to investigate the role of subjective significance, a reflective form of activation that is similar to arousal (the automatic form), in the processing of emotional meaning. We applied the orthogonal manipulation of three emotional factors. Thus, we were able to precisely differentiate the effects of each factor and search for interactions between them. We expected valence to shape the late positive complex LPC component, while subjective significance and arousal were expected to shape the P300 and N400 components. We observed the effects of subjective significance throughout the whole span of processing, while the arousal effect was present only in the LPC component. We also observed that amplitudes for N400 and LPC discriminated negative from positive valence. The results showed that all factors included in the analysis should be taken into account while explaining the processing of emotion-laden words; especially interesting is the subjective significance, which was shown to shape processing individually, as well as to come into interaction with valence and arousal.