Financial Analysis and SWOT Strategy for Garlic Juice Production at Jamu DW MSME, Samarinda

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the development of the Indonesian economy, which is a forum for Indonesian people to express the creativity of business actors by utilizing potential natural resources from each region that have not been optimally utilized, and also plays a role in reducing unemployment rates by absorbing a lot of labor. One of the MSMEs in Samarinda City that uses agricultural commodities is garlic as its raw material is Jamu DW. This research was carried out to identify internal and external factors affecting its development, and formulate strategies through SWOT analysis of the business garlic Juice of Jamu DW. The research was conducted at Jamu DW MSMEs Samarinda from December 2023 to March 2024. Sampling using the purposive sampling method with the owner of Jamu DW and the reseller as the respondents. Data analysis using the calculation of enterprise analysis and the SWOT analysis method. The results of the research show that the total production costs obtained from the sale of garlic juice by Jamu DW amounted to IDR 9.012.194,00 month-1, revenue of IDR 16.807.200,00 month-1, and income of IDR 7.795.006,00 month-1. Based on the analysis of the SWOT, the result of the matrix calculation in Quadran I is the S-O strategy, or support an aggressive strategy. The company can maintain the quality of the product according to the standard, provide friendly and professional service, and take advantage of the strategic location of the business. The results of the research showed that internal factors in Jamu DW’s garlic juice business are the availability of labor, the location of the business, halal certificates, friendly and professional service, simple means of production, simple product packaging, social media content and limited capital, as well as external factors such as government support, fewer competitors, partnerships, alternative treatments, customer reviews, changes in tastes, prices and availabilities of raw materials, and government regulations.